Product-led marketing content from a partner that understands both investment and distribution realities
We’re the specialised partner for asset managers who want more depth, nuance and relevance in the marketing of their products.
Fund marketing with a deeper emphasis on investment and product knowledge
We build long-term partnerships with fund management teams, taking intellectual ownership of their products, understanding their strategies in depth, and translating that into content that genuinely resonates with clients and prospects.
We deliver full-spectrum content, from thought leadership to sales enablement, with solutions tailored to fund life cycle and distribution needs.
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For awareness, engagement and brand building, we produce articles, blogs, opinion pieces, social media campaigns, web content, videos and event presentations.
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We support every stage of the sales journey with content that’s correctly tailored to the channel and audience. We develop presentations, fund brochures and summaries, DDQ and RFP library content, and sales training and engagement tools.
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We specialise in high-value-added investor commentaries that offer deeper insights into the manager’s style and the portfolio construction process.
How we work
We work with investment teams to identify the product features, messaging, and research ideas that can differentiate them from their competitors in an increasingly saturated content market. Then we package those ideas in a way that will resonate with the target audience.
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We assess the client’s existing content toolkit to identify any gaps in the content stack, and to highlight possible strengths and weaknesses in the product messaging.
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We unpack the competitor, channel and country dynamics to ensure we are meeting the audience where they want to be met. We check for any aspects of the product that prospects find confusing, or topics where sales staff are receiving pushback.
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We work with the investment team to drill down to the product features and research ideas that will help differentiate their message, build out selling points that are not fully expressed. and identify story ideas for articles and other conceptual content.
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We provide the client with a menu of options tailored to what we view as their strengths, weaknesses and opportunities, and help them decide what they want to prioritise within their budget. We then work in consultation with the investment team to develop the content.
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We either collaborate with the client’s in-house teams or provide our own design resources to see the project through.
Our creative team has the full spectrum of experience, including brand identity, website design, video, social media content, brochures, sales tools and slide presentations.